Cox Branson Named “Show-Me 5” Hospital

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BRANSON, Mo. – ​It’s a special day which represents many months of hard work for Women’s Services and the Labor & Delivery unit at Cox Branson.

Cox Branson and Cox South have both been recognized as Missouri “Show-Me 5” hospitals by the Missouri Department of Health & Senior Services. The recognition means that the CoxHealth hospitals assure that the maternity care practices followed after birth help support successful breastfeeding. The “Show-Me 5” designation is held by only 13 hospitals across the state, two of which are now Cox South and Cox Branson.

The award is given to hospitals based on the staff implementing a series of maternity care best practices, which require that “Show-Me 5” hospitals:

  • Help mothers initiate breastfeeding within the first hour of birth.
  • Practice “rooming-in,” allowing infants to stay in the same room as their mothers.
  • Give infants no food or drink other than breast milk, unless medically indicated.
  • Do not give pacifiers or artificial nipples to breastfeeding infants.
  • Foster the establishment of breastfeeding support groups and refer mothers to them on discharge.

Tracey Williams, director of Cox Branson’s Women’s Services, says this entire project was a team effort. “It takes all the staff, the physicians and the administration to make this change happen. And, it took a lot of time because it was changing the culture,” she says. “The patients have loved it. It’s very much patient-centered instead of nurse centered. The baby goes straight to mom after delivery. It gives mom a lot of reassurance that she can do this.”

Photo:  Dr. Randall W. Williams, DHSS director, presents the Show-Me 5 award to Tracey Williams, director of Women’s Services at Cox Branson.