New Access Provided on Branson 76 Revitalization Online

branson forward


Press Release


BRANSON, Mo. – The City of Branson, Branson Forward, 76 Entertainment CID and Cook Flatt and Strobel Engineers are collaborating to provide unparalleled access to information about the Highway 76 revitalization project to stakeholders at all levels. These four groups are working together in their specific areas of expertise to provide the latest and most important information available on the revitalization and transformation of Highway 76, a historic $80+ million project.

Mayor Karen Best said, “It is important to everyone involved, that what began as a cooperative initiative is empowered and finished with widespread support.  To ensure that happens, stakeholders need to understand the plans for Highway 76 as well as how efforts are progressing every step of the way.”

Branson Forward is the new, umbrella identity for the Highway 76 revitalization project as well as all City of Branson initiatives to improve, refresh and advance our City. The recently launched website, will host the latest news about City projects as well as open source communication materials that all stakeholders are invited to use and share.

For the specifics about the newly formed 76 Entertainment Community Improvement District, citizens, business and property owners can go to This new site is focused on the important process of establishing the District, full five-mile annexation, sales tax implementation and project oversite on behalf of the CID stakeholders.

Additional information, including details about the Master Plan and the project timeline continue to be available from Cook, Flatt and Strobel Engineers on the Project Team website at

For all City government related information, the City of Branson continues to enhance and update their website at where the public can find meeting notices, agendas, and minutes related to the 76 revitalization effort as it progresses.

“These four websites contain information about every aspect of the Highway 76 revitalization project that I hope will inform and excite the public,” Larry Schmitt, Chairman of the newly formed 76 Entertainment CID stated. “The collaboration and cooperation between the stakeholders on Highway 76 and the City of Branson has been unparalleled. Together we are in pursuit of our huge dream to create five miles of new sites, sounds, a pedestrian promenade and mall areas, iconic structures and interactive features making Highway 76 itself, a spectacular destination.  We believe our collaboration to be the largest public/private project in Missouri and perhaps the nation involving over 300 property owners within the 76 Entertainment Community Improvement District.”

Sabin Yanez, project lead with Cook Flatt and Strobel said, “I am proud to lead a world class team of architects, engineers, planners and designers to execute a project unlike any other in the world.  This is a wholesale transformation of one of the great vacation highways in America.  While it is an enormous challenge, it’s a high honor the likes, of which, people in my line of work search for their whole lives.”

The four groups have worked hard to advance and publicize efforts in Branson.  The City of Branson and Branson Forward are mainly targeting the citizens, visitors and the travel and tourism industry to convey the transformation that is taking place in Branson.  The Spirit of 76 Project Team and the 76 Entertainment CID are communicating primarily with the business and property owners along the corridor about the elements in the project, the timeline and the Plan of Finance.  Those stakeholders are being asked to support a 1% retail sales tax to finance the project and to annex into the parent CID to finalize the complete five-mile long District.


Branson Forward is a collaboration of public and private entities committed to the success of Branson revitalization efforts. A volunteer committee from City Government, the Branson/Lakes Area Chamber of Commerce and CVB and private business endeavor to present a high-quality, complete and consistent image on behalf of the community.

Cook, Flatt and Strobel is a full-spectrum civil engineering firm specialized in creating progressive transportation solutions for communities throughout the Midwest.  CFSE is leading the Spirit of 76 Project Team, a group of nationally renowned planners and designers who are implementing Branson’s Highway76 project, one of the largest public/private revitalization efforts in the nation.

76 Entertainment Community Improvement District is a special district recently formed under RSMo 67.1401 to 67.1571 to geographically define the improvement zone, implement a 1% sales tax to fund the project, complete annexation of the full District boundaries and oversee project implementation on behalf of the CID stakeholders.

Located in Southwest Missouri, the City of Branson is committed to its citizens and those who visit, to ensure a safe and environmentally sound community. We will work as a team to maintain and promote the growth of our City, and to provide professional, courteous service to all through fair and open communication. We look to tomorrow, remembering yesterday, dedicated to excellence today.


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