Branson Visitation Grows More than 5% in 2015



by Sam Clanton


BRANSON, Mo. – More people visited Branson in 2015 than ever before, according to information released by the Branson Lakes Area Chamber of Commerce.

Chief Marketing Officer Leah Chandler says the chamber estimates overall visitation grew to nearly 8-point-5 million, setting a new record…



Looking at revenues, Chandler points out that Branson’s city sales tax grew by nearly 3-percent in 2015, while tourism tax proceeds increased by 2-point-6 percent, and Tourism Community Enhancement District revenues grew by 2-point-8 percent.

Chandler says visitation numbers increased in almost every category, including core, primary and outer markets. However, there was a slight decline in the national market.

Also, year-end data indicates the average age of adult visitors decreased slightly in 2015, while length-of-stay remained flat, and the number of families visiting the area stayed about the same.


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1 thought on “Branson Visitation Grows More than 5% in 2015”

  1. Why, then are there fewer motels now than in the boom years – ones that have gone to weekly rentals, or just been torn down? Why don’t you see a dozen tour buses in the lots of the theaters like in the 1990s? Why are so many of the theaters either dark or churches? This doesn’t seem right – maybe a different way of counting a “visitor”?

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