by Tim Church
POINT LOOKOUT, Mo. – College of the Ozarks ends its relationship with Lands’ End, following a conflict of views with the international clothing company’s recently released spring catalog.
C of O Vice President of Cultural Affairs and Dean of Character Education Dr. Sue Head penned an open letter to Lands’ End CEO Federica Marchionni (March-E-Own-E). In the letter Head expressed the College’s disgust with the pro-abortion agenda publicized in their spring catalog, which featured Gloria Steinem as an honoree in its Legend Series.
Head writes “College of the Ozarks can no longer be a Lands’ End customer. Your decision to feature a woman who is a well-known abortion activist as your Legend Series honoree, and to whom the company is giving a portion of proceeds for her organization, has resulted in our decision.”
Head joined Steve and Janet in the Morning on KRZK to speak in-depth on the College’s position on this matter:
According to Head, since the inception of School of the Ozarks, a K through 12 laboratory school located on the C of O campus, they have spent more than 150-thousand-dollars to purchase uniforms from Lands’ End.
Head adds this isn’t the clothing company’s first offense either. She explains that over a year ago Lands’ End chose to send many S of O families a subscription to GQ magazine as a gift, which featured a nude woman wearing nothing by a lei on the front cover of the first issue.
February 24, 2016
Ms. Federica Marchionni
Chief Executive Officer, Lands’ End
2 Lands’ End Lane
Dodgeville, WI 53595-0001
Dear Ms. Marchionni:
College of the Ozarks can no longer be a Lands’ End customer.
Your decision to feature a woman who is a well-known abortion activist as your Legend Series honoree, and to whom the company is giving a portion of proceeds for her organization, has resulted in our decision.
I find it ironic that your cover features young children and their families having an Easter egg hunt when Ms. Steinem stands for ending life in the womb. We will not be part of advancing your agenda or hers. At College of the Ozarks, we believe we are called to stand up against those who seek to destroy the Judeo-Christian values upon which our country was founded.
In your short tenure as CEO, it is clear to me that you do not know who your customer base is yet – but allow me to tell you about one who has spent more than $150,000 in your uniform division. School of the Ozarks is a K-12 laboratory school with nearly 300 students, located on the campus of College of the Ozarks. Ninety percent of our students demonstrate financial need, and because of that, the School provides full and partial scholarships for most families to buy uniforms from Lands’ End. While overseeing the development of this Christian classical preparatory school, I made the decision to use Lands’ End as our uniform provider because of its longtime reputation for delivering quality clothing.
This is not the first offense. Over a year ago, Lands’ End chose to send many of our families a GQ subscription as a “gift,” which they neither knew about nor requested. The cover of the first issue was a woman who was only wearing a lei. Needless to say after that debacle, Lands’ End was put on notice by our institution that the next time the company made a decision that conflicted with our values, we would be gone. Lands’ End is no longer the company I have trusted all these years, and I will be sharing with many other schools the action we are taking in hopes that they will join us.
Sue R. Head, Ed.D.
Vice President of Cultural Affairs and Dean of Character Education