Cox Branson Names VP of Performance Management



Press Release


BRANSON, Mo. – Simon Wajnblom has been named Cox Medical Center Branson’s vice president of performance management. As vice president of performance management, Wajnblom will be responsible for driving performance based on data, working on strategic planning, and ensuring that Cox Branson fulfills its mission to provide exceptional health care throughout Taney and Stone counties.

“Simon is a proven leader who has incredible drive and a great passion for the healthcare industry,” says Cox Branson President William Mahoney. “We believe Simon is going to play an integral role in helping Cox Branson develop best practice standards that will ensure that we are providing the best care for our patients today and for many years to come.”

Wajnblom has been a part of the CoxHealth team for more than 10 years. He began his career with CoxHealth as business manager of surgical services. During his time as business manager of surgical services, Wajnblom successfully introduced new service lines and procedures as well as served as project lead for new surgery center construction and implementation.

In 2009, Wajnblom was promoted to the position of director of supply chain, purchasing and contracting. In that role, Wajnblom developed, implemented and oversaw supply chain support and logistics for CoxHealth’s multi-facility system. Wajnblom also played an essential role in helping to manage capital equipment and supplies for new construction projects at Cox South, including the emergency room, orthopedic surgery center, outpatient surgery center and intensive care unit.

Wajnblom was born in Malmo, Sweden, and moved to the U.S. in 1999 to attend Drury where he was a part of the swim team. He has an undergraduate degree in Business Administration and a master’s degree in business management and strategy.

“I am very excited about the opportunity to become part of the Branson community where family and community values are strong,” Wajnblom says. “My passion and drive in health care ties directly in to my passion for community. I’m eager to begin building relationships in the community and learning how we can make health care better for the people who live, work and visit Branson.”


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