The campaign encourages participants to take a selfie of themselves drinking water and share on social media to raise awareness of living a hydrated lifestyle.
The Kendrick Fincher Hydration Foundation for Life is named after 13-year-Kendrick Fincher who died of heat stroke in 1995. The organization is dedicated to promote hydration and to prevent heat illness through education and awareness.
Social media tags include:
Hashtags : #BeCaughtDrinking#KFHFL