Kerusso Teams Up with Hope Cancer Resources

thumb_84358fa685f261fBerryville, Arkansas—October is National Breast Cancer Awareness month, and Kerusso, the world leader in Christian apparel and gifts, is donating a portion of the proceeds from the sales of cancer awareness–themed T-shirts and accessories to Hope Cancer Resources (HCR). The mission of the nonprofit organization, which is based out of Springdale, Arkansas, is to provide compassionate, professional cancer support and education to Northwest Arkansas.

HCR formed in 2009 when Northwest Arkansas Radiation Therapy Institute and HOPE, Inc. combined their respective patient support into one nonprofit organization. This is the initial year of the partnership between HCR and Kerusso.

“Kerusso is a great company that gives back to the community. With these gifts, Hope Cancer Resources will be able to provide for so many during their cancer journey,” said Gay Prescott, Vice President of Development at HCR. “Our partnership with Kerusso helps our mission become real in a patient’s life as we provide for their financial and emotional needs.”

Kerusso has donated $4,650 to HCR so far through the sale of the shirts and wrist/hair ties.

“We’ve been searching for just the right group to bless with the contributions raised through our product sales,” said Vic Kennett, Kerusso Founder and Chief Executive Officer. “I’m really glad we found such a great cancer support organization so close to home.”

A staple in Northwest Arkansas, Kerusso has been proclaiming the Good News through products about Jesus for more than 27 years. The breast cancer awareness T-shirts, part of Kerusso’s Cherished Girl line, continue this mission with head-turning designs that place the emphasis on maintaining your faith in God. Both shirts display a pink ribbon, synonymous with breast cancer awareness.

The wrist/hair ties come in three colors and four designs, each with a different Christian theme. Kerusso products are available at many Christian gift shops and other retail stores.

According to the American Cancer Society, there will be an estimated 1.6 million new cancer cases this year; nearly 600,000 deaths in the United States are attributed to breast cancer. Only lung cancer accounts for more cancer deaths in women.


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